Ground Photography

for Logistics Properties

Photography of Logistics Real Estate is different from other types of buildings. With this guideline, we want to give you all the tools you need to create outstanding images. We will show you all the essential aspects, motifs and rules of real estate photography for creating interior and exterior shots. Guideline as of May 2024

What is different about Logistics Properties?

In logistics building photography, the focus is on depicting the size and function of the buildings, which distinguishes it from ordinary architectural photography. It is important to photograph the aspects and functions of the building in order to correctly depict the special features of logistics facilities. Below you will find a checklist and sample images for the most important motifs, as well as the most important rules of real estate photography. 


Perspectives and motifs

1- The building

It is important to photograph the entire building from all sides and corners so that the viewer gets a good overview. It is therefore essential that the building (if possible) is not cut off at the sides and above all at the top! Leave some space at the top. Make sure to include the logo if it is present. 

2- Entrance and entrance area

The entrances and access areas to the site and the entrance to the main building are important motifs, as they provide an overview of the accessibility and functionality of the site. n. 

3- Loading gates & delivery

It is important to clearly photograph loading doors and delivery areas, as these images show potential tenants or buyers how accessible and functional the property is for logistical operations. 

4- Shunting areas

Photographing the maneuvering area on the property is important to show how trucks can approach and turn. These pictures illustrate how well the property is suited for vehicle traffic. From this perspective it is okay to show more ground, otherwise please avoid this. Nevertheless, please make sure not to cut off the top of the building and leave enough space at the top. 

5- User logos on the halls

Photos of occupier logos on the halls are important to show current or previous tenants. These images can give potential tenants or buyers an impression of the companies that already operate or have operated successfully at this location.

6- Special features

Sustainability and innovation now play a very important role in the modern logistics hall. So if there are employee areas such as smoking areas, well-being areas or sustainability features such as insect houses, landscaped gardens and lakes, lizard habitats or beehives, this is an important selling point and a good photo motif.  

7- Moodshots of the façade

Mood shots of the façade or other architectural highlights are very popular to show what the building looks like and to arouse interest. In this way, special features can be emphasized. This motif is often used for brochures or websites. 

8- Interior photos

When interior photos are required, there are several important motifs. These include the entrance area to provide an overview of the accessibility and function of the interior spaces. The ceiling of the hall is very important, as technically important details such as cantilevers are often located here. Depending on the hall, the general technical fit-out is relevant. These can be conveyor systems or rack storage, etc. The aim is not to show them all in full, but to create appealing photos that give the viewer a good impression and overview. 

The rules of architectural photography

1- The central perspective

The central perspective is the most important perspective for real estate photography. To achieve this, it is crucial to position yourself centrally and frontally in front of the building. In this position, the vertical lines of the building appear parallel and converge to a point in the center. This emphasizes architectural details, making the building appear majestic and imposing. This perspective can be used both outside and inside.

To illustrate this, we have color-coded these lines in a few sample images. The red circle in the center marks the vanishing point. The blue lines mark the horizontal and vertical axes. The red lines mark the parallel lines visible in the image, which run towards the vanishing point. 

2- The two-point perspective

In addition to the central perspective, there is also the two-point perspective. In two-point perspective, two vanishing points are used to realistically depict architectural structures. These vanishing points create an effect of depth in the image and emphasize architectural details by bringing parallel lines together in the distance. 

To illustrate this, we have marked these lines in color in a few sample images. The two red circles again mark the vanishing points. The blue lines mark the horizontal and vertical axes. The red lines mark the parallel lines that can be seen in the image and which run towards the vanishing points. 

The vanishing points of the two-point perspective do not always have to be in the picture frame. Instead, they are indicated by the alignment of lines in the picture that run towards or away from them. The vanishing points are often indirectly recognizable by the corners of buildings, streets or other architectural features, as in the picture below left. In the picture below right, you can see an example where the building has 2 corners. You can see that here too, all the lines of the corner points always converge on 2 vanishing points. 

3- The rule of thirds

The rule of thirds is a popular rule for achieving an appealing image composition. It involves dividing the image into nine equal squares by drawing two horizontal and two vertical lines. By placing important elements or contrasts along these lines or at their intersections, a balanced and aesthetically pleasing composition is achieved.

On-Site Notes 

Here we summarize the most important rules for taking pictures and instructions on site. 

Notes for the shots: 


General instructions on location: