In logistics building photography, the focus is on depicting the size and function of the buildings, which distinguishes it from ordinary architectural photography. It is important to photograph the aspects and functions of the building in order to correctly depict the special features of logistics facilities. Below you will find a checklist and sample images for the most important motifs, as well as the most important rules of real estate photography. 

• Perspectives and motives 

• Checklist for download

• The most important rules of architectural photography

• On-Site Notes 

It is important to photograph the entire building from all sides and corners so that the viewer gets a good overview. It is therefore essential that the building (if possible) is not cut off at the sides and above all at the top! Leave some space at the top. Make sure to include the logo if it is present. 

The entrances and access areas to the site and the entrance to the main building are important motifs, as they provide an overview of the accessibility and functionality of the site. n. 

It is important to clearly photograph loading doors and delivery areas, as these images show potential tenants or buyers how accessible and functional the property is for logistical operations. 

Photographing the maneuvering area on the property is important to show how trucks can approach and turn. These pictures illustrate how well the property is suited for vehicle traffic. From this perspective it is okay to show more ground, otherwise please avoid this. Nevertheless, please make sure not to cut off the top of the building and leave enough space at the top. 

Photos of occupier logos on the halls are important to show current or previous tenants. These images can give potential tenants or buyers an impression of the companies that already operate or have operated successfully at this location.

Sustainability and innovation now play a very important role in the modern logistics hall. So if there are employee areas such as smoking areas, well-being areas or sustainability features such as insect houses, landscaped gardens and lakes, lizard habitats or beehives, this is an important selling point and a good photo motif.  

Mood shots of the façade or other architectural highlights are very popular to show what the building looks like and to arouse interest. In this way, special features can be emphasized. This motif is often used for brochures or websites. 

When interior photos are required, there are several important motifs. These include the entrance area to provide an overview of the accessibility and function of the interior spaces. The ceiling of the hall is very important, as technically important details such as cantilevers are often located here. Depending on the hall, the general technical fit-out is relevant. These can be conveyor systems or rack storage, etc. The aim is not to show them all in full, but to create appealing photos that give the viewer a good impression and overview. 

The central perspective is the most important perspective for real estate photography. To achieve this, it is crucial to position yourself centrally and frontally in front of the building. In this position, the vertical lines of the building appear parallel and converge to a point in the center. This emphasizes architectural details, making the building appear majestic and imposing. This perspective can be used both outside and inside.

To illustrate this, we have color-coded these lines in a few sample images. The red circle in the center marks the vanishing point. The blue lines mark the horizontal and vertical axes. The red lines mark the parallel lines visible in the image, which run towards the vanishing point. 

In addition to the central perspective, there is also the two-point perspective. In two-point perspective, two vanishing points are used to realistically depict architectural structures. These vanishing points create an effect of depth in the image and emphasize architectural details by bringing parallel lines together in the distance. 

To illustrate this, we have marked these lines in color in a few sample images. The two red circles again mark the vanishing points. The blue lines mark the horizontal and vertical axes. The red lines mark the parallel lines that can be seen in the image and which run towards the vanishing points. 

The rule of thirds is a popular rule for achieving an appealing image composition. It involves dividing the image into nine equal squares by drawing two horizontal and two vertical lines. By placing important elements or contrasts along these lines or at their intersections, a balanced and aesthetically pleasing composition is achieved.

Here we summarize the most important rules for taking pictures and instructions on site. 

Notes for the shots: 

• Take the photos in landscape format! If there are subjects that are better shot in portrait format, please create portrait + landscape format!

• Make sure you always hold your camera straight and tilt it by a maximum of 10%. This will help to avoid crooked lines. 

• Shoot the building from all sides and corners and make sure that the building is not cut off at the top (and if possible) at the sides

• Observe the most important rules for real estate photography

General instructions on location: 

• Wear the FairFlee pilot warning vest!

• Note that you are traveling on behalf of FairFleet

• Register on site (unless this is explicitly not necessary)

• If a contact person on site wants more photos than agreed, always contact us to confirm this!